Artists Raising Consciousness (ARC) is filming a unique and ground breaking social media initiative (a 12 part series for the internet) revolving around the issue our society faces in making responsible choices when alcohol is involved and the responsibility our communities and corporations hold in helping convey this message.
This initiative is going to pose the questions:
How is the responsible drinking “message” being released to University Students?
Who is involved in the responsible drinking message?
What is being done to make it more effective so it can reach more people?
To effectively explore these questions, we will be working with several interested groups and parties to obtain an all-around view at this issue from every aspect: For the social and societal aspects we have coupled with community and social responsible groups, the police who must enforce these laws, local government, experts and authorities on the subject matter (including doctors, professors, and lawyers). For the view from the student we will be filming colleges and universities, student awareness groups, campus social coordinators, bars and pubs that cater specifically to the younger crowd, and, of course, the students themselves. From the corporate standpoint we will be involved with Brewers, and their PR and marketing firms.
Our [...] Continue Reading…
What are you doing to increase your civic footprint? This is what Anil Patel was asking me when we were sitting in the empty cellar of the Distillery days before the Timeraiser event. I admit at the time, I had no idea what he was talking about. That was a moment, right there on those steps. A time stamp that I will go back to over and over again. That was BA. Before Anil. I can still see the transformation that took place inside me as Anil explained and broke down to most simplicity of what being a contributor to society means. He identified a problem in society (charities and non profits were having a hard time finding volunteers) and came up with a solution to that problem. In that moment I was fully able to comprehend what Social Innovation meant. Anil Patel was one of those social innovators that Susanna Kislenko (now formerly) of McConnell foundation was telling me all about. It took me a while at the time to get my head around the concept and now sitting here with Anil as he was explaining one of his solutions to helping people increase their civic footprint [...] Continue Reading…
our global elders are coming together on our behalf
somebodies steppin up to the plate.
gonna be some ass whuppin goin on.
now we are getting somewhere.
believe.
http://theelders.org/AnnouncementVideo.aspx
Brooklyn International Film festival awarded the film with the Audience Award.
http://wbff.org/films/winners/
This is the social media news release:
http://www.marketwire.com/mw/release.do?id=866312
Meeting the Molson’s
(1st post from new ARC blogger in residence, Jamie Sigal)
Tuesday started out as hectic as any other day in this Big City life where most people truly seem to need twenty-eight hours in order to get everything that they need done, and this was even more so the case when it came to Billie who had only stepped off of a flight from California only about two short hours earlier. And when you factor in the time-change and jetlag he was dealing with, he was actually working on a twenty-one hour day, so he didn’t even have the luxury of those extra three hours we all take so much for granted.
Personally, I was probably just as lagged and exhausted as Billie was himself because I couldn’t sleep a wink the night before. I wanted to, I just couldn’t. I was nervous. Like the first day of school butterflies that used to haunt me as a child, I was anxious and wild with anticipation because this was the big day. This was the day where I felt like everything would either come together in some sort of serendipity like it was written in the stars by the Fates themselves, [...] Continue Reading…