Artists Raising Consciousness (ARC) is filming a unique and ground breaking social media initiative (a 12 part series for the internet) revolving around the issue our society faces in making responsible choices when alcohol is involved and the responsibility our communities and corporations hold in helping convey this message.
This initiative is going to pose the questions:
How is the responsible drinking “message” being released to University Students?
Who is involved in the responsible drinking message?
What is being done to make it more effective so it can reach more people?
To effectively explore these questions, we will be working with several interested groups and parties to obtain an all-around view at this issue from every aspect: For the social and societal aspects we have coupled with community and social responsible groups, the police who must enforce these laws, local government, experts and authorities on the subject matter (including doctors, professors, and lawyers). For the view from the student we will be filming colleges and universities, student awareness groups, campus social coordinators, bars and pubs that cater specifically to the younger crowd, and, of course, the students themselves. From the corporate standpoint we will be involved with Brewers, and their PR and marketing firms.
Our [...] Continue Reading…
Santorini will be for reflection, writing, blogs (I have written a few while here) and most of all sun! Glorious sun and views! That’s why I am looking for the perfect pair of sunglasses. I have two requirements. They look amazing on me and they are polarized. Can’t sit on a cliff and look out at the ocean without polarized shades. Anyone who doesn’t know the difference I suggest you check it out. Once you try, normal sunglasses will never do the trick. It’s hard to fit my criteria on shades because not only do I have [...] 
Meeting the Molson’s
(1st post from new ARC blogger in residence, Jamie Sigal)
Tuesday started out as hectic as any other day in this Big City life where most people truly seem to need twenty-eight hours in order to get everything that they need done, and this was even more so the case when it came to Billie who had only stepped off of a flight from California only about two short hours earlier. And when you factor in the time-change and jetlag he was dealing with, he was actually working on a twenty-one hour day, so he didn’t even have the luxury of those extra three hours we all take so much for granted.
Personally, I was probably just as lagged and exhausted as Billie was himself because I couldn’t sleep a wink the night before. I wanted to, I just couldn’t. I was nervous. Like the first day of school butterflies that used to haunt me as a child, I was anxious and wild with anticipation because this was the big day. This was the day where I felt like everything would either come together in some sort of serendipity like it was written in the stars by the Fates themselves, [...] Continue Reading…