(Continued from UnSustainability in 3d!!! )
I did some research. The Journey To the Center of the Earth film is being shown 3d in over 900 theatres a day. Their goal is for 1400 theatres per release.
1400 theatres showing 4 screenings a day at 350 seats per house. Handing out glasses to everyone and not having a plan for recycling them.
That’s 2,450,000 glasses per day! Plastic glasses thrown in the garbage!. Can some physicist please tell me how much waste that is a day? 2.5 million glasses???
That can’t make sense.
Howe is that even business sense?
Lets say each pair of glasses is a couple pennies, that’s minimum $49,000 dollars a day.
I have extensively research the internet looking for other articles or demands to recycle these glasses but have found nothing but a guy complaining that there is a scratch on his and was worried that they were recycled thus comprising the viewing experience
Why in this day and age isn’t anyone of any authority raising this issue? Such a short sighted bunch we are. I see all the people involved in this – Spielberg, Lucas… oh man
I should be sitting outside the theatre right now and talking a picture of the amount of garbage that these glasses are making which they are sending to the landfill.. Someone should take a picture before this film dwindles off and the bags aren’t showing any more like a unwanted rash that hibernates and can no longer be detected.
I cant get the image of everyone throwing out their glasses out of my head. Some of them putting their glasses just beside the garbage to relieve their guilt of them not being the one actually throwing it away.
http://www.comingsoon.net/news/movienews.php?id=46407
That’s an interview with director of the movie bigging up real d technology. No one asked him what they plan to do with all the glasses.
I think The Elders should say something about this. In fact we need The Elders to step up and say a lot right now.
I wonder how long it will take for the media to pick this up?
Who’s working on our behalf?
Do we have a known collective “behalf” or am I just being overly optimistic?




4 Comments
Stunning information! How about getting Michael Moore on this? Or, do it your self Billie, write to these people; the makers of the films, production companies and theatres. Something needs to happen, someone needs to take responsibility and turn this insanity around. I don’t think you are alone in this, people just need guidance…start the wave and people will get behind you…I’m willing to help.
That’s 49,000 a day, and you’re not counting the extras that I’m sure they have to have on-hand at every venue (theatre) to keep people happy in case there’s a problem. It’s funny that a movie that is such a piece of garbage actually produces so much garbage. I know that much of Hollywood is nothing more than an Industry of Waste, but this is ridiculous!
This movie is a disaster…tons of artists were not even paid for their efforts. There is a huge article in July Playback Magazine.
I’m boycotting the film altogether.
I am really enjoying reading your posts Billie. I cannot begin to explain how impressed I am with how much time, and effort you must put into researching everything that catches your eye, and actually writing about it. Not many people do that. Not many people can say that actually think about what might happen if they do something like throw a bottle away that could be used again or at least recycled. Most people could care less, and would rather just forget about it, and move on. It is a sad fact, and I believe that thought process could be changed, without a whole lot of effort. If someone were to get on mass media, like TV, and explain to people how they could make a difference just by not throwing away that bottle it would at least change a few hundred thousand peoples minds at least for the short attention span acquired by watching the idiot box. Billie I sure hope were not the only people trying to help the world in as big a way as were going to, but if we are then we better get our asses in gear. Cause there’s a lot to get done in the limited time we have.
Daniel Silverman