Artists Raising Consciousness (ARC) is filming a unique and ground breaking social media initiative (a 12 part series for the internet) revolving around the issue our society faces in making responsible choices when alcohol is involved and the responsibility our communities and corporations hold in helping convey this message.
This initiative is going to pose the questions:
How is the responsible drinking “message” being released to University Students?
Who is involved in the responsible drinking message?
What is being done to make it more effective so it can reach more people?
To effectively explore these questions, we will be working with several interested groups and parties to obtain an all-around view at this issue from every aspect: For the social and societal aspects we have coupled with community and social responsible groups, the police who must enforce these laws, local government, experts and authorities on the subject matter (including doctors, professors, and lawyers). For the view from the student we will be filming colleges and universities, student awareness groups, campus social coordinators, bars and pubs that cater specifically to the younger crowd, and, of course, the students themselves. From the corporate standpoint we will be involved with Brewers, and their PR and marketing firms.
Our purpose is not to lay blame or look for fault, but rather to observe this many-faceted issue from all angles and allow the viewer to become educated enough to make up their own minds, and in turn, receive insight about the responsibility involved (or lack thereof) in making choices in regard to this matter.
We would like to invite you to provide YOUR perspective, personal philosophy and insight so that we are ensuring that the initiative has not ONE view point, but all view points are being represented to these issues.
http://blog.molson.com/community/2007/06
2 Comments
It’s good to see you raising awareness on so many things. My step brother got a DUI while he was 20 (in America meaning he was also underage), and had to do many hours of community service, lost his license for two years, and get weekly drug tests. He is lucky it was only community service, he could have killed someone, or been killed himself. I think even with all the signs, and commercials it doesn’t really get across to people; just having a little “Drink responsibly” at the bottom of a commercial doesn’t really get through to people. Giving them information so they can better understand the consequences of their actions would make them think. Many people especially college students have a hard time taking responsibility, I think giving them something to think about rather than a phrase that is repeated over and over could have a much more positive effect.
Daniel Silverman 15 years old
Boulder, CO USA
Hey Billie - what a positive member of this planet you are! Keep fighting the good fight, my friend. If you need any help, I’m back in TO. Take good care.